iMovie Editing - Meanings

Task 2 – Post Production

I used iMovie to edit my music video and enabled me to use different effects to represent more meaning for my scenes featured in my music video for example;-

I used aged film effect in the picnic scene featuring my artist and a bee, this enabled me to symbolize the artist telling a story, to give the impression it is old and of her looking back in the past and by using aged film it emphasized the meaning of her story for the audiences. It also gave it a vintage look, which added to the representation of the scene. This effect also followed the ideology of the artist and the image I wanted to create of a child – like and unique look.

In my advanced portfolio I also used an editing technique of jump cutting, this was to show that the artist could teleport to different positions matching to lyrics to visuals which followed Goodwin’s principles, this enabled me to add more interesting visuals for my viewers to create more eye catching scenes and also by using precision editing I was able to precisely edit each move on the beat to create a fast cut montage.

Using iMovie enabled me to use a fast forward effect; I used this for the beginning scene to give the impression that the artist is evacuating a house where I filmed in point of view shot running down a staircase and out of my house. I was also able to add an alarm sound on top on the footage, which created more meaning so the viewers can easily identify what it symbolizes.

In my music video I used a stop frame animation where I used scrabble pieces to spell out lonely, this was produced by taking individuals photos of each scrabble piece moving, and on iMovie I was able to speed up the pace of the photos to match the tempo of that specific section of the song. This worked really effectively as it enabled me to explore new ways of presenting different meanings to portray my child-like theme.