Cultural Positioning

• I have represented wealth in a subtle yet positive way in my music video; I did not intend to make this a strong feature in my music video, as it was mostly to represent women in an independent way. Also as I am using a young teenager who wears glamorous clothes and bright colours, other children watching this may interpret it in that you need to be happy only if you have nice clothes or be surround by houses, a lot of land.
• People with different ethnic backgrounds may not be able to relate to the music video and artist, as I used a British actor. However, they may be able to relate themselves to the lyrics and the settings of the music video.
• As I have used a young teenager in my music video, my target audience of 15-24 may be inspired and relate to the lyrics and the settings of the music video. As they may have been experiencing the same sort of feelings or would be able to recognize the Intertextuality references I have added in my music video such as Alice in wonderland, Ed Sheeran - Lego house music video.
• I think that women would appreciate this music video as I have represented them in a independent way, where although it may be tough growing up, not being able to fit in – I have shown a positive way of getting through it – making the artist looking happy with her life.