Sunday, 11 March 2012

How far does your music video encourage audiences to reconfirm or challenge who they are when they are watching your music video?


In my music video I have strongly portrayed teenagers in a positive way when looking at the difficulties in growing up or not being able to fit it because your appearance is different to other social groups. I have promoted independence in a way that audience can be encouraged to relate to the artist, for example the way the artist is enjoying her self in certain scenes such as when she is dancing with the broom or the close up scenes I shot of her smiling. This makes the audience empathize with the artist, when listening to lyrics such as “lonely” and relate their own experiences to the music video, and from this they are reconfirming their identity to the music video. However, it may challenge the audience who have not experienced this feeling, for example males watching my music video may not relate as it is mainly targeted at females and as I have used child like props, settings they may not understand the promotion of independence I am portraying and therefore may not understand the representation of the music video.

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