Example:
Gauntlett theory on constructing identity suggests that audience’s identities may be shaped through accessing media texts. My music video involved an isolated and lonely young teenager, which was representing the difficulties in growing up or being accepted. In a long shot in the café scene I was able to show the artist in vulnerable position, and was able to capture the isolation she felt being on her own. This relates to Gauntletts theory on ‘checking identity’ by choosing and selecting feelings and message that the long shot portrayed, so the audiences can compare their real experiences and emotion towards this specific scene. If my audience accepts this as the preferred readings, as on which allows them to be assured this is a ‘normal’ experience and feeling that young teenagers feel, the audience are then able to shape their identity through my music video.
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